Capital ‘I’, the attempt to be our own ultimate authority, is often thought to only be an expression of “I know it all.” But this is not true. The claim “I know nothing” is equally a declaration of capital ‘I.’ Let’s take another matter. Capital ‘I’ is not just “I’m the best” but also “I’m the worst” or “I’m important” but also ‘I’m worthless.” Christians are called to die to self, but the question remains, which self. Self-dying is a death to capital ‘I’, to a false self, not a denigrating of self, who is an image of God. What is essential is the continual giving up of the ways of self-mastery, self-authority, self-centeredness, and self-determination, rather than embracing how incredible or awful we think we are. There is only one you and that’s who God loves and wants to redeem from attempts to be capital ‘I’ in all its deceptive forms.